Visual Designer & Illustrator
C.008 Luft Los Angeles
Client: Luft Los Angeles
Project: “Head in the Clouds”
Category: Illustration / Apparel Design
Use Case: Merchandise
Bicycle-oriented illustrations to appear on shop merchandise for your favorite friendly neighborhood bicycle shop, Luft Los Angeles. Including a 100% cotton tee and hydration bottle, the designs are intended to align with Luft’s cloud-centered wordmark, while also playing off of the saying “Head in the Clouds.” Appearing in single color Royal Blue, the enlarged sans serif type paired with bold illustrations evoke a sense of play and adventure. Objects for the road ahead.
“We created Luft to bring together the LA community, increase representation, and to expand cycling culture beyond the bike. Think a surf shop, but for bikes!” UP! UP! UP!