Visual Designer & Illustrator
C.005 Crossings Coffee
Client: Crossings Coffee Roasters
Project: Cans & Bags
Category: Packaging Design
Use Case: Retail
Two unique package designs to live on Wholesale Coffee Bags and Cold Brew Coffee Cans for Southern California-based premium coffee roaster, Crossings Coffee. The goal being to incorporate depictions of California’s expansive natural landscapes through abstract shapes and contrasting horizon lines. On a zoomed in level, the bags are a representation of the Central Coast coastline and the cans a representation of San Diego’s local peaks & valleys. Monochromatic color palettes with 1-2 spot colors give the effect of dusk and dawn through smooth gradients.
1. Cold Brew Cans Process
1A. Initial Sketches/Concepts
1B. Primary Drafts (proceeding with center sketch)
Draft 01
Draft 02Draft 03
1C. Final Draft (Dieline)
1D. Finished Product / Production Level Run
2. Bag label Process
2A. Initial Sketches / Concepts
2B. Renders from Sketches
3B. Primary Drafts
01
02
03
04
05
06
3C. Finished Product
“Coffee is absolutely incredible, where every possible influence along its journey can affect its chemical and physical properties, and therefore taste. From genetics to terroir to processing method to roast technique and ultimately brew style, each stop is an opportunity to create something beautiful.”